Understanding Canada’s 2015 Election Result: Listening Strategy and Political Marketing | Jennifer Lees-Marshment

Two years ago I was in Ottawa at the Carleton School of Political Management and training graduates on what political marketing is about and how it can be used, and naturally, discussing examples from the main Canadian parties the Conservatives, Liberals and NDP. We discussed the obstacles to Harper staying market-oriented as the longer parties … Continue reading Understanding Canada’s 2015 Election Result: Listening Strategy and Political Marketing | Jennifer Lees-Marshment